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6.1 Engage partners early on to establish shared values and alignment of purpose.
This step is best done meeting face to face, where partners can speak to values and purpose, using stories and narrative, as well as making reference to more formal documents. It is important to identify common core values early on, as this is the foundation upon which the collaboration is based.
6.2 Establish concrete objectives and focus on visible results
Many group methods, preferably face to face, can be used to generate objectives. Focus first on identifying objects of change, including populations, organizations and policies. Once that is done, identify the most important changes to be made. Finally, establish targets for the change, including the amount of change and milestone dates. It is best to have a small number of people write the actual objectives, while using the large group of partners to identify possibilities and help in appraising the final product.
6.3 Identify and support a champion
Frank and open discussion, in which promising choices are considered against the chosen criteria, is the best way to select a champion, be it individuals or a group.The champion can be supported by providing them with background information highlighting important message concepts, key facts and statistics, stories, and compelling ways to make the points), and by assisting them in preparations for key communications, as well as evaluations and de-briefings.
6.4 Invest in the alliance building process
A sound partnership clearly outlines mutual expectations and obligations in the areas of personnel and money. Partners may have other costs, such as foregoing other opportunities and exposing themselves to potential risks.
6.5 Generate political support
Working with decision-makers and those that influence them can help generate support for your issue. Where appropriate, public support can be built through paid and earned media; one way to do this is by staging events. A variety of communication methods is ideal, beginning with relatively low profile correspondence and developing into meetings. Medium and high profile tactics to gain support may also be needed over time.
6.6 Share leadership, accountability and rewards among partners
Planning for the alliance must include carefully outlining responsibilities in terms of roles. Roles can vary and may relate to things both inside and outside of the operation of the alliance. For instance, leadership of the alliance can be shared through distributed roles or by changing roles (e.g. a rotating chairpersonship). There are many tools for assigning roles and identifying who is responsible, who is accountable, who is supporting, who is approving, and who is being informed as work proceeds. Mechanisms for monitoring progress and accountability are essential, as are plans for sharing anticipated gains.
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dmccall |
Latest page update: made by dmccall
, May 13 2011, 5:22 PM EDT
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